Two years ago we set out to build a product that we hoped would set a new yardstick. A standard for investment reporting, a standard for investment technology, ease of use and automation. Little did we know that this was just the tip of the iceberg. Fast forward two years, we now have a software to offer that integrates technology with investment & wealth management business operations. A territory most experts thought was not possible.
Our mission has always been to help accelerate financial inclusion in India by providing scalable tech infrastructure to wealth managers and investment professionals. We strongly believe that they are a catalyst in this mission. Empowering them becomes the goal.
It’s not been easy though. There’s a lot of different personas of investors. They behave differently and have different priorities. Investors have unique needs, they are at different stages of investment literacy and life. But we know that achieving personal financial goals can only come from diligent, patient, disciplined investing.
Investors have other important things to do as well like spend time with family & friends, make important career decisions etc. These are activities, as humans, we long. Unfortunately, financial planning and discipline in investing takes a back seat.
Qualified professionals help investors in achieving this financial nirvana. However, to do it at scale requires a model. It should have an objective, a process and most importantly a standard. We’ve built a platform that aligns the objective with the flexibility of process to a standard. Our customers innovate the process by adding the “alpha” factor based on the different personas of clients they help. We ensure they can do it at scale by adopting a globally accepted standard with technology.
The result – FinFlo Enterprise & Investa
Our first product for wealth management – FinFlo Enterprise. With FinFlo we’ve (after multiple iterations) built an investor centric product with process flexibility and GIPS inspired reporting standard. We constantly innovate by adding new instruments to the platform. Our goal with FinFlo is to ensure that the user will be able to place orders, settle, report and charge fees (in case of RIAs). All in one place without having to do it in multiple systems.
Investors can get “whole of market” investment reports. Wealth managers can segregate investments into multiple portfolios each with their own performance reporting, asset allocation and accounting. We support goal based investing, multi advisor reporting, taxation reports and much more.
Users today can use FinFlo to place investment orders for their investors in Mutual Funds, Stocks, ETF, REITS, INVITS and Bonds (soon). FinFlo can analyse all of the above including PMS and AIF.
Investa is an API first mutual fund CAS analysis and reporting freemium software. Anyone with a CAS statement can instantly upload, analyse and generate a performance report for the investments in the CAS file.
We now have the support of Rainmatter to boost our endeavour in various ways and grow all the more sustainably. We are delighted to know and say to others that we are making good things even better. We will continue to enhance our B2B SaaS product suite for investment professionals so that they can provide consistent, transparent and high quality service to clients.
We’re currently working on a project that will make investors and their lives easy using professional help. Our aim? Make investors habituated in sticking to plan and provide advisers a platform for doing this at scale.
Are you a capital market intermediary?
Please let us know using the comments below what you think are the three important problems that you face to scale your practice and help more individuals achieve their financial goals.
Do you invest in capital markets?
What are your concerns and how do you plan on creating a secure financial future? Please let us know in the comments.